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Nestled in the Rif Mountains of northwest Morocco, the enchanting city of Chefchaouen has earned its place among the world’s 20 most colorful destinations. Recognized by the prestigious American magazine, Architectural Digest, Chefchaouen’s mesmerizing blue hues have secured it the 12th spot , ahead of iconic locations such as South Africa’s Cape Town and Peru’s Vinicunca.
“Success is the result of perfection, hard work, learning from failure, loyalty, and persistence”
HARI YASSIR
Architectural Digest praised Chefchaouen’s blue-painted buildings for creating “a truly striking image,” making the city an irresistible attraction for tourists from all corners of the globe. This recognition reflects the city’s unique blend of simplicity and beauty, with its eye-catching blue facades offering a serene and cozy atmosphere amidst majestic natural landscapes.
A Celebrity-Favored Destination
Chefchaouen’s charm has not gone unnoticed by the stars. The city has been a holiday haven for numerous A-list celebrities, including Liam Hemsworth and Laura Dern, who celebrated the release of Jurassic World in the blue city. Their visits have only added to the allure of this picturesque destination.
Moquette berbère marocaine de l'Atlas, de la Zarbie, la main aux couleurs vives et expressives
A Unique Palette
Despite its relatively simple color palette of blue, white, and yellow-orange, Chefchaouen has outshone many vibrant locales. It ranked higher than the USA’s multi-colored Georgian-style buildings on East Bay Street in Charleston, South Carolina, and even the Grand Prismatic Spring in Yellowstone National Park, Wyoming.Global Competition
Poland’s Wroclaw, Istanbul’s old Jewish quarter of Balat, Curacao’s Willemstad, and Sweden’s historic center Gamla Stan in Stockholm also vied for spots on the list, but Chefchaouen emerged ahead of them. Meanwhile, Italy’s Cinque Terre claimed the top spot as the world’s most colorful place, with Indonesia’s Rainbow Village and Colombia’s colonial town of Guatape following close behind.
Explore the city and new places
Chefchaouen’s appeal extends far beyond its borders. In 2018, the city won the trophy for the best African intermediate city, and in 2019, it was recognized for having some of the most beautiful streets and alleys in the world. Recently, Chefchaouen was chosen as the backdrop for the new Louis Vuitton spring-summer collection, highlighting its efforts to preserve its heritage and natural beauty.
Do something & Plan Your Visit
Ready to explore the blue pearl of Morocco? Pack your bags, book your flight, and don’t forget your camera. Chefchaouen promises a memorable stay with its breathtaking landscapes, rich history, and unparalleled beauty.
Experience the magic of Chefchaouen, and discover why this enchanting city continues to captivate hearts worldwide.
